When starting your online business, have you asked, “Why is niche marketing important?” Perhaps it has not made any sense to you. Perhaps you feel a niche is too limiting; that you would rather be able to sell anything and everything. If this is the case, perhaps you need to try an eCommerce store. However, for affiliate marketing, finding a niche is important.
What you choose for the focus of your website matters a great deal, because it will define your target audience. These are the people who are especially interested in the subject you have chosen. They are the ones you want to encourage to become your customers.
When you start your affiliate marketing website, one of the first things you do is to select a niche. There are many training guides out there to help you select the niche that is right for you. Think about your areas of expertise. Is there something you know very well that would make a good niche?
If you don’t have an area of expertise that you want to link to, then ask yourself, “What am I passionate about? What do I love? What would I like to learn more about?
Believe me, once you are settled into a niche, even if it is a subject about which you are somewhat of an expert, you will find that you learn more as you research and write. Your aim is to become an expert in that subject, if you aren’t already.
Your niche encompasses your target audience. Once you have made your selection, then you need to research your audience and learn as much about this group as possible. Learn such things as: Where are they from? Are they male or female? What is their age? What is their connection/interest in your niche?
Have you chosen a topic that is too broad? Perhaps you need to narrow your focus to reach a specific target group. As your website grows, you can expand your focus then. Get to know your audience, and target the ones you feel might be most apt to like what you offer.
As an example, my niche is cats. It’s a bit broad, so I started out with recollections of some of my many experiences with cats. Then I added cat breeds and cat health. My website name is “The Literate Cat,” so I offer lots of books. (Warning: not much commission in books unless you sell hundreds of them.)
Reach out to your audience. Try to get some interaction. Start a conversation. This can be a good way to develop trust. If there is any way you can increase the interaction between you and your visitors, this is a good thing.
Leverage any expertise you have to help your niche stand out from the competition. Perhaps you can find your own “gimmick” that will help your website grow. For example, in my cat website, I have a character called Lucinda the literate cat who does book reviews and gives kitty advice.
When your niche is highly specialized or specific, you will find you have less competition. Of course, this is a good thing. The subject matter presented in this very specific site will help you gain increased visibility with your audience.
An important consideration is that your niche gives you direction. You can target areas specific to your subject, and find the perfect products to offer that will fit in well with your chosen market.
Your niche allows you to focus on a specific group of people. Without a niche, your website would be a disorganized jumble of topics, and you would find it hard to draw traffic consistently. What audience would you target? How could you become an expert in your field, when you really have not offered a specific field?
Developing a brand is more difficult without a niche, because there is no specific target audience. If your niche is on a specific topic, over time you will have returning customers because you are developing brand loyalty. This loyalty can be most important for future growth.
Think of this: it is much easier to target a specific group of people, representing a narrow segment of the population. If you had no niche, you would not know which direction to go next. Moreover, if you can narrow down the specific audience that is interested in what you offer, you will find it much easier to gain market insights, for example, in programs like Google Analytics.
Your chosen subject matter will give you increased visibility. You want that, of course. Also, once you have established a brand, you will find word of mouth growth increases. You will hone your expertise until your chosen audience will eventually seek you out on their own.
A niche is especially necessary for a new business, because you can then find your specific audience and focus on them. Your forward direction will be more easily defined. It will be easier for you to become a visible presence, as those interested in your subject matter will follow you. As you become known, your site can develop authenticity and relevance.
In short, I believe a good niche is the first ingredient needed in order to build your brand.
Yes, your niche is very important because it is the seed you must plant to grow your success. It is the subject matter of your dissertation. It is the cornerstone upon which you build your brand. Once your brand is established, your online success is secured.
For this article, I’ve used a couple of references. Here they are:
If you are looking for a platform upon which to build your business, be sure to click the link below and learn about Wealthy Affiliate, the company I have chosen. This company offers superlative training in all aspects of building an online business, and can have you up and running in no time. It happens to have lots of training and information about selecting a niche. It is free to join, and very reasonably priced with no surprises in the form of upsells that you are expected to purchase when you join. Read all about it — you may be very glad you did.